What do Can sell, Gated, Closed and Unknown mean in My brands?
The results show under Start a check while the My brands tab is open. They're Amazon's answers for your own account, with the biggest brands first.
The four tabs
| Tab | Status on the row | What it means |
|---|---|---|
| Can sell | You can sell | Amazon has no restriction on this brand for your account. The brand may be open, or you may already be approved. |
| Gated | Approval needed | Amazon wants you to apply before you list this brand. |
| Closed | Closed to resellers | Amazon doesn't take applications for this brand, for example when only the brand owner can list it. |
| Unknown | Not sure | Amazon only answered about a product, not about the brand. It isn't a no. |
Hover over a status to read Amazon's own words.
Can sell is about the brand. One of its products can still need approval for another reason, like its category, so each product gets its own check when you find products.
Gated for most sellers
The blue Gated for most sellers badge means Amazon usually asks sellers for approval in this brand. It's a hint, not a result for your account, and it can show on a brand you can sell. Tick Only brands gated for most sellers to see just those.
Narrow the list
- Pick a category in place of All categories to see one category.
- The Read list shows All brands, Not read or Read (what Read means).
- Refresh brings in new results while a check is running.
Each row shows the Brand, its Category, its Status and the date it was Checked. The list shows 50 brands at a time, and Load more adds the next 50.
On each row
- View on Amazon opens the product Amazon answered about.
- On Can sell, Find products looks for that brand's products (finding products).
My brands never applies for anything. To apply for a gated brand, check some of its products in From Advanced Search, then use the request approval link on a Need approval row (requesting approval).
When the list is empty
- No verdicts yet. Pick categories above and start a check. You haven't checked any brands yet.
- No brands match these filters. Your filters hide every brand. Clear one.