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Plug Seller Help Center

Reading the Offers and Buy Box panels

Updated Sep 26, 20261 min read

Offers

  • The tabs are All, New and Used. Used offers never count as competition.
  • The top line gives the price range and the number of offers, the Buy Box price (or Suppressed), and how many of the sellers now on the listing won the Buy Box in the last 30 days.
  • Each row shows the Seller, their Stock (up to 999+), their Price, and your Profit if you sold at that price with your cost.
  • Your own offer has a YOU badge. For that to work, add your Merchant Token in Settings > Seller Settings.

The Offers count in Quick Info only counts new offers, with chips for AMZ (Amazon), FBA and FBM.

Buy Box Analysis

Choose 30, 90 or 180 days, or All. For each seller you see:

  • Won, their share of the Buy Box over that time
  • Avg. price, their average price while they held it
  • Last won, when they last had it

A trophy and Buy Box now mark whoever holds it at the moment. Reload Buy Box reads it again.

A listing where one seller holds the Buy Box most of the time, or where Amazon sells, is harder to win. Real Share takes that into account.

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