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Plug Seller Help Center

What is Real Share?

Updated Sep 26, 20261 min read

Est. Sales tells you what the whole listing sells. Real Share estimates what you can expect to sell there alongside the other sellers. You'll find it in the Profit Calculator & Real Share panel.

Market

  • Your est. share is the number of units you can expect to sell a month.
  • Confidence is how solid that estimate is.
  • Competitors, Listing total and Seller feedback.

Your play

  • Price position tells you where your price sits, for example Positioned to win Buy Box, Matching Buy Box or Priced too high.
  • Quantity you buy suggests how many units to buy, with a Recommended and a Max amount.

Risk

  • Price stability and Sellers over time show how steady the listing is.
  • This order adds up the totals for the quantity you chose.
  • Capital & risk says how fast the stock should sell (Clears fast, Moderate or Slow to clear) and gives a risk level from Low to High.

If something makes the product a risky buy, such as Amazon selling on the listing, Real Share tells you that instead of giving an estimate. When there's too little data, it suggests testing with a small quantity first.

Tip: Real Share aims for the Target ROI in Settings > Seller Settings. Target ROI doesn't change Max Cost.

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