How do I read the analysis page?
An Amazon scan lays its panels out in columns.
Product card
The image, title, brand, category, rating, ASIN and UPC. For a multipack it says Pack of N, and Max Cost is then for the whole pack.
The buttons under it:
- List product lists it on your store (listing from a scan).
- Amazon opens the product on Amazon.
- Google searches the title on Google Shopping, and Walmart searches for it on Walmart.
- Dimensions shows its size and weight.
- Keepa opens its price and rank history in a new tab. It's on Pro (about Plug Keepa).
Quick Info
The main numbers, in one panel:
- Eligible says whether you can sell it on your Amazon account (how it's checked).
- Alerts takes the color of the most serious alert (what the alerts mean).
- BSR is the sales rank, with its top % in the category (BSR and top %).
- Est. Sales is the listing's sales per month (how it's estimated).
- Max Cost is the most you can pay. It turns red when your cost is above it (how it's worked out).
- Cost Price and Sale Price, then Profit, Profit %, ROI and Breakeven.
- Offers is the number of new offers, with AMZ when Amazon sells it, and the FBA and FBM counts.
The FBA / FBM switch at the top of Quick Info changes the fees on the whole page.
The other panels
| Panel | What it tells you |
|---|---|
| Profit Calculator & Real Share | Every fee, your profit, and how many units you can expect to sell (the calculator, Real Share). |
| Alerts | IP complaints, hazmat, meltable, Amazon on the listing and more. |
| Offers | Who sells it, at what price, with how much stock (reading the offers). |
| Charts | Price, sales rank and offer history (reading the charts). |
| Ranks & Prices | The rank and prices now, and their averages over 30, 90 and 180 days. |
| Buy Box Analysis | Which sellers win the Buy Box, and how often. |
| Variations | The rank, price and share of sales of each size or color. |
| Where to buy | Stores selling it for up to about your Max Cost, on Combo and Pro (how it finds them). |
| Better Listing | Other listings of the same product, like another pack size, priced per unit. On Combo and Pro. |
| Notes & Tags | Your notes, your tags and the Favorites button (how to use them). |
| Google Sheets | Sends this scan to your sheet (setting it up). |
Your buying criteria
The Profit Calculator & Real Share panel checks the product against your Seller Settings (minimum ROI, minimum profit and maximum BSR %). Your buying criteria reads Meets or Fails, with a check mark or an X next to each one, and figures outside your criteria turn red (what each setting does).
You can hide the panels you never use in Settings > Scan Panels (how).
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